This is a common question small to medium businesses face at some point. The answer in short is a big Yes. Here’s 5 reasons why.
A large percentage of B2B and B2C clients will not even bother considering your business if you don’t have a website. In this digital age clients expect a legitimate company to have a well designed website.
2. Digital Storefront
A website is the core of your online presence. All your online marketing services will pivot around it. With a website you have a 24/7 storefront, users from anywhere in the world can take a look at the products and services you offer.
3. Business is Online
The majority of consumers and an increasing number of B2B clients are looking up products and services online before making a purchase decision. This applies to even offline businesses like manufacturing and industrial businesses. Every day you do not have an online presence people who search online will be directed to your competitors.
4. Social media is crowded
A good social media is a good tool for expanding your online reach. But with more and more content being posted online your content might be quickly buried. Social media should augment your marketing efforts not replace a well designed website that you have total control over.
5. Customer Support
A website not only attracts new clients and generate new leads, it can also provides a resource efficient customer support tool. Clients will prefer to refer to a well fleshed out FAQ section instead of calling over relatively minor questions. Saving you time and effort.
Creating a business website costs money. But the marketing benefits for having one far outweigh the investment cost. Get a well designed and get a foothold online.